Blog Post

The Books of Horror Brawl – 1 Week to Go!

Getting brawl-ready!

Can you believe it? This time next week, the first round of the Books of Horror brawl will have begun. It starts on Tuesday, 5th September which means there is just 1 week to go!

In preparation, I have been running up flights of stairs, psyching out random passers-by with a killer ice-stare, and speed-skipping to stay in the zone. Well, okay, I just bought some boxing gloves and took some fun pics ready for the brawl.

Who, Me?!

But I am psyched! I still can’t believe how this has all played out. Back in March, The Suffering had only been out a couple of weeks when the brawl deadline was set. Authors had until the Sunday night to throw their book into the ring. After which the members of the Books of Horror group would vote on which 32 books they wanted to see go head-to-head.

I didn’t expect to get picked. But I was attempting to be bolder, forcing my introverted ass to put myself out there. Being selected was one of the most shocking things that has ever happened to me, and I have loved every second of being involved in the brawl readings, reviewing, and comments from the incredible BoH community in the months since the draw was revealed.

I’m over the moon that the ghosts of The Suffering have resonated with so many of you.

Books of Horror Brawl Round 1 Schedule

Here is the schedule for the first round:

The first head-to-head begins on 5th September

If you aren’t already a member of Books of Horror but have read many of these awesome books and would love to vote for your favourites, be sure to head to FB and join the Books of Horror community today!

Want to know why The Suffering made it into the brawl? Pick up your copy now!

Blog Post

5 Books to Get You Back Writing

We all hit writing slumps. In this article, I’m going to tell you the 5 writing books to get you back on track, tried-and-tested by yours truly.

Juggling life, work, relationships, and writing can feel impossible at times, and it’s not unusual to get burned out and ditch your creativity for a while. Sometimes, you need a break. And you are ALLOWED to take one. I’d say it’s essential and isn’t something you should feel ashamed of. Ignore the ticking clock; breaks are all part of the process.

However, sometimes jumping back on the bandwagon after a rest can feel just as alien as starting to write for the very first time. Even if you have an idea brewing, it can be hard to push through the imaginary barriers and put the words onto the page.

If you find yourself in that situation, these 5 books might help:

1. The Five-Minute Writer by Margret Geraghty

Margret Geraghty has written an indispensable book filled with quick and simple exercises that pack a huge punch. From practical advice to new perspectives on the basics, I have taken a great deal from this book over the years, and have found it to be the most useful tool to get me out of any slump.

2. The Write-Brain Workbook by Bonnie Neubauer

This is a fun book filled with 366 brightly-coloured and illustrated pages designed to help you answer prompts and jot down your ideas. It’s an especially useful book if you’re struggling with overwhelm, regularly find your attention wandering, or simply hate staring at a blank screen or page.

3. The Writer’s and Artist’s Yearbook

There’s a reason why this one is pretty much constantly number 1 in author self-help categories around the world. It is crammed full of useful listings, from agent and publisher contacts, to articles written by the best in the business. Although it can be quite pricey, it is usually readily available to order from local libraries.

4. On Writing by Stephen King

Okay, so maybe I have horror bias. But regardless of your genre, there is no denying that King is an author with every right to have a voice of authority in the industry. Reading about another author’s life, trials, triumphs, and process can help you to unlock your own motivation. If you don’t like King, check out Ernest Hemingway’s personal account (also called On Writing).

5. Process: The Writing Lives of Great Authors by Sarah Stodola

There is no ‘right’ way to write, but there are many out there who will try and tell you what it is. Reading about how successful authors out there completed their greatest works shows just how valuable your own personal process is—and how you should fit your writing schedule and practices around your own individual needs. There may be a practice or technique that resonates with you and helps you to find what works best for you. Or you can pick and choose from a few until you find something that suits your lifestyle.

It’s no lie that reading in itself can be a procrastination technique, so I highly recommend one of the first two on this list if you are truly wanting to fly out of the gate and get some actual words on the page.

What are you waiting for? Go and get inspired!

Graphic showing MJ Mars writing tips logo
Writing Tips

How to Write a Short Story Using a Set Theme

When I first began writing horror, I found it helpful to check lists of short story submission calls. The reason why this helped me when I was just starting out was because many of these requests provide you with a specific theme. Starting a story with a set direction can be extremely useful, but even with prompts I still found that I struggled to create a coherent narrative based around the given topic. Here’s my top tips to help you write a short story using a set theme:

A turning point for me was when I learned about a couple of helpful writing exercises. The most useful of these was the spider diagram technique, but you can modify the basic idea and create lists, bullet points, free-write pages, or any other method that you may find more useful.

The Basics

So, here’s how it works. Let’s say you want to write a horror and the theme is “summer”. You’d begin by writing “Summer” in the centre of the page, and start to build a diagram by taking the first few words that pop into your head related to the topic. You’d probably end up with a list of popular summertime terms, such as Beach, Holiday, Sunshine, Tan.

On your next round, you expand on the specific words you’ve initially picked. So, from the word “beach” you may have;

  • sand
  • sea
  • volleyball
  • sandcastles
  • crabs
  • shells
  • suntan lotion

Go around and around your main words, listing images, colours, sensations, tastes, textures – anything that links to those words.

Once you’ve built up a well-stocked word-bank you can refer to, go back to those original second layer words and begin to concentrate on the purpose of the story. The one in this example is a horror (shocker!) so what are some dark elements that we can introduce here? Already, there are a few ideas that spring to mind:

Scenarios

What if a kid kicks a sandcastle on a beach, but there is something sinister living inside it? Perhaps the suntan lotion you pick has a terrifying effect on your skin? Maybe an innocent game of volleyball turns into a fight to the death? These are just spit-ball ideas, but jot down whatever pops into your head. Don’t think of these ideas as the set storyline you have to follow as this can send you down the wrong path. Right now, we just need to explore our theme.

If you don’t write horror and are trying to think up a romance story, you might have very different choices in your word wheel: Sunsets, ice cream, walks on the beach, hearts in the sand… Of course, these too can be turned into a terrifying story if you want, but for the purpose of the exercise, I wanted to demonstrate that this works for all genres!

On With the Plot

When you’ve settled on a story direction that really excites you, use a highlighter or simply circle the words you like that link most closely to the themes you’ve chosen. Be sure to include each of the words as you craft your narrative. By having tastes, sensations, colours, smells, and objects that directly link to the setting you are hoping to evoke for your reader close at hand, it reminds you to paint a more detailed picture and keep the clear theme throughout your story.

You may be worried about doing this exercise if you’re pressed for precious writing time, but believe me when I say it’s a time saver in the long-run! Having your word-wheel at the ready is clear progress, and beats staring at a blank page waiting for inspiration to strike. It also prevents the dreaded sensation of starting a story off-the-cuff with a blistering paragraph, only to falter halfway down the page when you lose momentum.

I encourage you to give it a try! Grab a sheet of paper, some coloured pens, and your favourite highlighters, and experiment. Here are some centre words to give you some inspiration if you can’t find any themed submissions:

FrostSubmarineShooting Star
TreehouseCircusExam
Use random word generators to create prompt lists of your own

Here are some of my favourite resources to find themed story submission requests*:

Authors Publish

Curiosity Never Killed the Writer

The Horror Tree

Publishing…and Other Forms of Insanity.

Good luck!

*Note that I’m not affiliated with any of these sites. I’ve just found them very useful in the past, and hope that you do, too.

Grab your copy of The Suffering today!

News

An Unexpected Turn of Events

We are only halfway through April, but I am thrilled to say we have some news worth shouting about already!

The Suffering is #1!

Last Thursday, following a US promotion of the book, I was astonished to see The Suffering reach #1 in British Horror Fiction, Occult Horror, and Horror Suspense in the US Kindle chart. This was without doubt the stuff that dreams are made of! While I had hoped the promotion would give sales a boost, I never dreamed I’d see such an incredible result.

The Suffering at number 1 in 3 horror categories on Kindle US

What’s more, it peaked at #238 in the Kindle store rankings overall. I’m told that this is quite something for a debut novel, particularly when it comes to horror. I’m extremely grateful to everyone who picked up and read the book during the last week and helped to make this incredible moment happen. I’m also sending gratitude to the members of the Facebook group Books of Horror, who tirelessly shouted about the promotion and helped the book to become the success it has been. It’s a wonderful group, so if you enjoy writing or reading horror books (or both!), I recommend you head over to the BoH page and join today.

As of right now, The Suffering is still #1 British Horror Kindle book across the pond. I can’t believe my eyes every time I open the page and see that little orange banner with “Best Seller” written across it! I keep expecting it to drop away any moment, but it’s still holding strong. I’m hoping that it’s still clinging onto the top spot when I hit 100 reviews (it’s currently at 88 in the US) as that will be a screenshot I treasure forever!

The Suffering is #1 British Horror book in the US!

I’m loving every moment of this crazy turn of events, and can’t wait to see what happens next.

The Suffering Short Reading

To celebrate the promotion, Wicked House Publishing posted a short reading on the Facebook page. This was a lot of fun to do, and it was interesting polling my friends to see which scene they recommended I read! For those who have read the book, I decided to record the scene where Lisa Vaughan’s horde of sailors appears to Cassie in the swimming pool. This is a moment that seems to capture a lot of imaginations, and I had fun reading it out (the word “barnacles” is surprisingly fun to say!)

A reading from The Suffering is available to watch on Wicked House Publishing’s Facebook page

Wicked House Publishing have been extremely supportive during this time, and have been the true driving force behind the book’s success. I’ve had a few writers sliding into my DMs lately to ask if Wicked House is really as good as it seems. My answer every time is a resounding “YES!” If you have a completed manuscript in the horror, thriller, or young person horror genres, don’t hesitate to give the WH team a shot. They’ve literally made my dreams come true. And you can’t get better than that!

Just For Fun

The Suffering Playlist

Here’s a list of songs that I was listening to a lot when I was writing The Suffering. I thought it might be fun to put them in a The Suffering Spotify playlist so you can listen as you read the book.

I’ve added some information about scenes or characters in the book below that I feel the songs relate to, so if you’ve read the book please let me know if you agree!

  1. Coheed and Cambria – The Suffering
  2. Kishi Bashi – This Must Be The Place
  3. Bloc Party – Flux
  4. Boston Manor – I Don’t Like People (& They Don’t Like Me)
  5. The Front Bottoms – Cough it Out
  6. Alkaline Trio – I, Pessimist
  7. Dog is Dead – Talk Through the Night
  8. Billy Talent – Devil in a Midnight Mass
  9. Atreyu – Falling Down
  10. Jimmy Eat World – Firefight
  11. Band of Horses – The Funeral
  12. Billy Idol – Running From the Ghost

Coheed and Cambria – The Suffering

Well, this one is obviously eponymous. When I started writing The Suffering back in 2019, I outlined the scenario of the original gathering in 1876 and the ghosts that appeared. For a while, I couldn’t come up with a title that fit. I knew I wanted it to be something grandiose, that could link both time periods to the Victorian massacre and the ghosts appearing to the students in 2016. Taking a breather one day, I took my dog for a walk in the local orchard with my headphones on. This song came on, and the rest is history!

Kishi Bashi – This Must Be The Place (Naive Melody)

I discovered Kishi Bashi’s version of This Must Be The Place when I was watching an episode of Titans. I loved the original (Talking Heads are the greatest!) but throwing an orchestra into the mix is really something else! I picture Lance listening to this as he cooks in chapter 7. When I (regularly) daydream about the book being made into a series, this song usually plays over the opening credits as the camera moves around the whole house. It gives me chills every time I think of it!

Bloc Party – Flux

I went back and forth over what song Cassie would put on the stereo during the party in chapter 4. I must have changed my mind at least 10 times (especially when I realised I’d picked songs that weren’t actually available in 2016!). I needed something at least a little rocky, since Cassie has a grunge rock taste, but also something that could be danced to at a party. Flux definitely fits the bill!

Boston Manor – I Don’t Like People (and they don’t like me)

I originally thought of Cassie for this song, but it could actually fit Cassie, Pete, Lance, Jonah AND Caleb, at various times in the book! What a contentious little bunch of characters they are! Last summer, I went to Download Festival and had the pleasure of discovering Boston Manor. While Laika is my favourite song of theirs (please check it out – it’s outstanding!), this song has a special place in my heart due to the sentiment and how it fits the characters. Also, Boston Manor are from Blackpool, UK. I lived in Blackpool until I was 6 years old, so I love that shared connection!

The Front Bottoms – Cough it Out

This is Martin’s song. Poor Martin. I absolutely adore this song, and the lyrics really make me feel for Martin when I put him in the singer’s shoes! For me, it really sums up his relationship with Cassie, and its futility. The chorus blows me away every time, and it’s another song I love to stick on my headphones when I’m walking in woods, surrounded by trees. I hope you love it as much as I do.

Alkaline Trio – I, Pessimist

This is a fighting song if ever I heard one. It always gets me pumped up, and it’s one of my all-time favourite songs. There’s a cameo by Tim McIlrath from Rise Against, and him singing with Dan Andriano is an absolute treat. For me, this is Kyle’s song. He’s unsure throughout the book, never knowing if he’s on the right track or if what he’s doing is right. But he sticks at it. Rightly or wrongly, that’s what this song will always convey to me. Go, Kyle!

Dog Is Dead – Talk Through the Night

“Me and my friends we’re gonna talk through the night”. Unsurprisingly, this is the student’s buddy song. It popped into my head whenever they have group talks or close moments where they try to solve the secrets of the house and the ghosts. I love the whole complicated network that comes with a group of university friends who are different in so many ways, but so close in others. This song has that wonderful vibe where everything is in its right place, and you know you’re with people you trust to get you through anything.

Billy Talent – Devil in a Midnight Mass

This is the soundtrack that pops into my head whenever Pile is terrorising Lance! Although he’s Hellfire Club rather than church-based, Pile is such a cocky ghost he needs a good driving song behind his antics. I’m going to finally get to see Billy Talent at the Slam Dunk festival this year and I can’t wait. I’m sure he’ll do this song and, if he does, I’ll be singing along and thinking of Anthony Pile and Lance!

Atreyu – Falling Down

Another of my all-time favourite songs in the world, Falling Down should be played while reading chapter 22, the build up to Pete’s visit to the museum and Connor Rourke’s attack. I love seeing Kyle in my mind heading down the road toward the museum as the verse is playing, then Pete on the precariously slippery walkway just as the epic final chorus kicks in. It’s perfect! And that bassline is the BEST.

Jimmy Eat World – Firefight

This is another song that gives me ‘buddy’ vibes, and I imagine it when they are all gathered at the house for chapter 26 and 27’s showdown preparation. The lyrics “It’s firefight…I won’t run!” are so perfect for the moment when the students are stood outside, knowing that there really is nowhere to go. And that, although they are terrified, they have to face the ghosts.

Band of Horses – The Funeral

This one’s kind of self-explanatory. The atmosphere and build up are so perfect for the dazed and confused moments after the ghost attacks and character deaths, where the students are coming to terms with being surrounded by loss. It’s a fascinating song, and I hear something new every time I listen to it.

Billy Idol – Running from the Ghost

I only discovered this song after the book was finished, but it is absolutely the perfect ‘end credit’ song. I first heard it on the Mark Hoppus After School Radio show, and knew immediately that it would make the best final song of The Suffering. Although Billy is singing about his addiction demons, it’s easy to equate the lyrics to a house full of tormenting ghouls. It also builds to a rip-roaring final chorus that gets me so pumped up. I will definitely be listening to this song when I sit down to write The Suffering 2!

If you’ve enjoyed this playlist, let me know! You can grab your copy of The Suffering on Kindle Unlimited, standard Kindle, and paperback from Amazon UK and Amazon US, Barnes & Noble, and other top retailers. Read along and listen to the music that inspired The Suffering with the Spotify playlist here.

News

March Book News

A month after publication of The Suffering, I have four bits of great news to share with you.

Beyond Radio

Last Friday, I was invited to Beyond Radio to chat about the book, my inspirations, and what started me on my path to all things horror. It was unreal to head down to the studio, settle myself behind the microphone, and start chatting to the lovely DJ, all while live on the radio! When I got the email from Greg Lambert asking if I’d like to come in and give an interview, I foolishly expected it to be pre-recorded. I mean, I am quite sweary in general, as all my friends can attest to! So I didn’t think there was any way I’d be unleashed on the general public without the chance to cut and edit accidental F-bombs. Thankfully, I managed to rein it in and, apart from a pause where my mouth almost said “then the shit hits the fan” when I was describing the ghost attacks, I got through it without even a hint of a cuss word. Phew!

Visiting Beyond Radio to chat about The Suffering

It was an incredible experience, and one in which I experienced the feeling of, “Yep. I could get used to this!” Hopefully the interview will be the first of many, as I had an absolute blast.

Books of Horror Author Smackdown

One of the main challenges I’m facing as a brand new author is swallowing down Imposter Syndrome. I think the more you put yourself out there, the more the “what if it doesn’t work out?” voice quietens. Because, if it doesn’t work out, who cares? At least you’ve thrown your hat in the ring. I’m trying to keep the phrase, “You miss 100% of the shots you don’t take” at the forefront of my mind, to remind me that everything is worth a try, and there is nothing to lose. Thankfully, I had a burst of this mantra on Sunday night, when I was scrolling through one of my favourite Facebook groups, Books of Horror.

Last week, the admins announced that there would be an author showdown, where 32 books voted for by the group members will go head-to-head in a battle in September, giving everybody 6 months to read all the winning entrants in order to narrow it down to a winner. I knew what an incredible opportunity it would be to make it into the top 32 and have all participants read The Suffering. But, at first, the nagging voice was screaming in my subconscious: “As if you’d stand a chance! Don’t add your book to the potential list – people will laugh at you. Who do you think you are? You’ll not make it, then you’ll be disappointed, so why put yourself through it?” etc etc. But last Sunday, lying in bed and idling scrolling, I had a rush of the “Take a shot, who cares if you miss!” mentality. I added The Suffering to the list, with an apologetic disclaimer (“I know it’s only a month old so I don’t think many of you will know it, but what the hell!”).

I was blown away to see that I got 70 votes, and ended up making it into the ‘ring’ at number 31 of 32, out of 138 entries! So, no matter what that voice tells you, ignore it and take that shot. Making it into the Smackdown is huge exposure to horror-loving readers, and I couldn’t be more thrilled. Bring on September! Virtual boxing gloves at the ready…

The Suffering Giveaway!

Another fun thing this month is a competition I’m running on Instagram, to win a paperback copy of the book. I love entering book giveaways, and it’s been fun seeing likeminded people entering and hoping to win. The competition is open now and will run until this Friday (31st March 2023) at 4pm GMT. So, if you would like a shot at winning a paperback copy of The Suffering, head over to Instagram now! Just follow my page (mjmarsauthor), like the competition post, and tag a friend who loves to read horror. Good luck!

BookBub Deal

Finally, some more fantastic news for the book. I was accepted for a BookBub deal! This was insanely fortunate, as less than 20% of applicants manage to secure a deal. I nearly fell off my chair when I opened the email stating the offer. BookBub deals can lead to huge boosts in sales and exposure, so I couldn’t be happier about it. The deal will begin on 13th April, so I’m sure you’ll be hearing more about it in my April news update!

As you can see, March has been a whirlwind of fantastic news. But I’m only able to write about each thing because I managed to shut up the negative voice for a few minutes to make applications, blow my own tiny trumpet, and ask others to believe in The Suffering. If, like me, you’re plagued with self-doubt when it comes to your writing, I hope this news roundup has given you a bit of a nudge to take some of your own shots in the coming months. If you miss some, who cares? But the ones that actually land could change everything.

If you haven’t yet checked out The Suffering and would like to, it’s available on Kindle Unlimited, Kindle, and paperback from Amazon US, Amazon UK, Barnes & Noble, and other international online book retailers.

Writing Tips

Writing Convincing Characters

I used to feel extremely daunted by the prospect of character creation. Making up a number of well-rounded individuals with realistic traits that can all be recognised for their differences as the story progresses is no mean feat!

One writing class I took a few years ago enlightened me to what I believe is the key to writing great characters: Conflict.

By conflict, I don’t mean that all your characters have to be rowing constantly, or that the only good books are set in the middle of a warzone. Conflict in a piece of writing can be far more subtle. To equate it to something more relatable, my tutor at the time liked to give examples of food analogies. So, consider the conflict of caramel and salt. They’re both great flavours in their own right, but put them together and it makes for an unexpectedly enhanced taste experience! That’s how you subtly but effectively build a believable bunch of conflicting (and often conflicted) characters.

To delve into this a little deeper, I’m going to discuss a few of the characters from my latest book, The Suffering, so I have to add in a spoiler alert! If you want to read The Suffering but haven’t yet got around to it, you may want to click out now! It’s available at Amazon US and UK in both Kindle Unlimited and standard Kindle format, as well as paperback at Amazon, Barnes & Noble, and other international online retailers including Saxo and Takealot if you are interested in choosing The Suffering as your next read.

Cassie

When I’ve been reading the book’s reviews, I’m amused to hear how some people love Cassie…while others don’t like her at all. Instead of feeling an internal rage for my ‘book child’ and jumping to her defence, this is exactly what I hoped would happen. From one of the first introductory scenes for Cassie, it’s made clear that she is a ‘Marmite’ type of girl, and it’s explained that she finds it particularly difficult to gel with most other women. She’s strong-willed and a little self-absorbed, and is quick to think the worst of others (before they think the worst of her!).

Martin & Tad

I had fun with a brief scene where Cassie’s best friend, Martin, is chastised by Tad. Tad is a dark and brooding type, who is also extremely handsome. Cassie and the other housemates don’t even notice Tad’s looks anymore, but Martin is painfully intimidated by him. As an environmental engineer, Tad takes the plight of the planet seriously, and isn’t impressed that Martin has brought take-away coffee cups into the house. It’s a silly, inconsequential kind of conflict, but I had fun with the contrast between Cassie not giving a damn what Tad thinks and Martin literally withering under his stare!

Pete, Gaia, and Jonah

Pete and Gaia have been dating for years, but Pete has always been jealous of the friendship Gaia has with Jonah. Pete is quiet and contemplative by nature, while Jonah is brash and loud. Jonah’s ability to make Gaia laugh is one of the main problems Pete has with him. The complete juxtaposition of personality types between the two boys was fun to write. As the ghostly oppression in the house builds, the strain on Pete and Gaia’s relationship grows, sending Gaia inevitably into Jonah’s open arms.

An excerpt from The Suffering

I picked these 3 examples because they hit on the main types of conflict you can use in your stories to build tension and create more believable characters as you world build.

  1. The ‘difficult’ character. Although Cassie can be a handful, and will push people away before they get the chance to hurt her, she also has plenty of redeeming character traits that complement her personality type. She’s tough and headstrong, and the other characters know where they stand with her. Her background gives insight into the reasons why she may have had to build a tough exterior. It works well to drop little breadcrumbs throughout the story, letting the reader gradually get to know them as the story progresses, instead of explaining everything in the first few chapters.
  2. The comic relief. These types of brief interactions are pretty easy to work into the narrative, but they can be extremely effective in giving the reader more of a sense of each character and the role they play. Martin is vulnerable here, abashed as he is by Tad. Poor Martin is soon to meet a sticky end in the story, and this scene helps to build sympathy for him. It’s only a couple of lines about a coffee cup, but it helps to establish Tad’s moral standing, Martin’s inhibitions, and Cassie’s indifference.
  3. The romantic conflict. Be it an arguing couple, a love triangle, or an unrequited adoration, romantic conflict can always add a little flair to your character’s worlds. However the situation may end, the tension between the characters can be exciting to explore, and fun for the reader as the story unravels.

Of course, the main conflict in the book comes from the 5 monstrous ghosts attacking each of the students, but that’s not the type of conflict I want to discuss here. There are 2 main definitions of conflict in the dictionary:

1, Noun. A serious disagreement or argument, typically a protracted one.

2, Verb. To be incompatible or at a variance; clash.

Oxford Languages

When writing convincing characters in their domestic settings, focus on the second definition. What are some small clashes or conflicts that you can sprinkle into your chapters as you build your characters? And when I say ‘domestic setting’, this is just referring to your characters’ day-to-day lives. Whether that’s trudging to and from school or work, or navigating to a distant planet in a futuristic rocket ship, mundane conflicts can make all the difference.

Creativity is piercing the mundane to find the marvellous.

Bill Moyers

Writing Tips

Promoting Your Writing on TikTok

I’ve known for a while now that there are hundreds of writers out there who swear by TikTok to promote their books and connect with the perfect audience of potential readers. The whole idea of filming myself and coming up with content that people might actually see filled me with abject horror, and I was dreading the moment the time came to actually get out there and start promoting.

Well, that time came last week. The Suffering had just been released and I decided there was no better time to bite the bullet, download the TikTok app, and post my first video.

You guys. I actually LOVE IT!

I never thought I’d ever say that in a million years, but it’s true.

As I say, I’ve only been on there for a week and haven’t yet built any kind of following so I’m hardly an expert. But I wanted to let other authors who are grappling with the idea of starting a TikTok know what my experience has been, and encourage you to give it a go. I’ll also give you a rundown of a few book-themed video ideas to get started.

The Best Things about Promoting on TikTok

  1. It’s free! All you need is your phone. The app has a built-in editing suite that’s extremely easy to work your way around. If you make a mistake you can hit the ‘undo’ key so there’s never any risk when you’re playing around with your first few videos.
  2. You can post about your book all day long if you like. Unlike Twitter and Instagram, the BookTok community is extremely receptive to self-promotion. The great thing about it is you can slant almost all trending videos and sounds to fit your books. So even though you’re regularly discussing your releases, all of your videos can be a little different, keeping your followers interested.
  3. The algorithm automatically targets your ideal readership. TikTok’s algorithm is scarily accurate. When you first start to use it, you’ll be shown generic or popular videos that have been decided based on your initial data. But within a couple of days you should find that most of the videos you see are targeted to match the content you are watching and producing. This means that the same can be said of the people who are shown your video. Your content will be made visible to people who want to see it, and that makes a huge difference in terms of sales.
  4. You can imitate other people’s videos, and it isn’t stealing! In fact, copying trends is encouraged. My friend watches mostly dog content and introduced me to the ‘cheese tax’ song and videos that are doing the rounds at the moment. She made a fantastic version with her own dog (check out Kirsty B’s account @kirsty709 to see it!). You can scroll through the BookTok trend videos, make notes of the ones you like, and come up with your own. This can be as simple as using a funny filter with a reading or writing twist.

That’s all very well and good, but what in the heck are you going to post? Here’s a few ideas to get you started:

Bookish TikTok ideas

  1. Introduce yourself and your book. For your first post, it’s that simple. Tell people who you are, what you write, and what they can expect from your books. Use hashtags such as #booktok, #myfirsttiktok, and multiple tags related to the genre you write so that it finds its way to your reading community.
  2. Flip reveals and page flicks. As you spend time getting to know BookTok, you’ll probably see a lot of these. Simply hold your phone and film either your book’s spine for a few moments, or film yourself slowly flicking through the pages. At the last minute, reveal the cover and record for a few seconds. Then, edit the video and add text that describes your book, characters, or plot. Play around with filters and effects and be sure to add music that is popular in your chosen genre.
  3. Filter fun. There are so many filters readily available on TikTok, you can make hours of content. Consider what may be relatable to a writer or a reader and try and add a bookish slant to the filter you use.
  4. What are you reading? As well as learning about what you’ve written, the BookTok community is also keen to fill their TBR pile with recommendations. There are multiple ways you can present these videos. Pulling a new book from a shopping bag or unpacking a delivered box of shiny new books is always attractive to fellow book hawks! But it can be as simple as putting books in a pile and slowly lifting each one up to reveal the next. Be sure to give a little bit of information about each title, or, if you’ve already read it, an honest review.
  5. Lip Syncs. Okay, I feel your panic. This is a trend that only the bravest attempt, but they can be extremely effective. Search for soundbites that relate to a topic. They might be snippets from a movie, or even lyrics to songs. Practice until you know the words and the timing, then simply record yourself mouthing along. If the thought of introducing yourself is terrifying at the moment, I’m sure this is the last thing on your mind. But you never know, you might find yourself so comfortable with TikTok you’re giving it a whirl in no time!

You don’t have anything to lose (unless you work for an establishment that doesn’t allow TikTok. Seriously guys, check with your workplace before downloading the app if you are in a data-sensitive environment!). Why not give it a try? You can always delete it if you hate it.

I’m brand new to TikTok, so come and follow me as soon as you get set up and I’ll follow you back! You’ll find me @mjmarsauthor.

One last thing, if you’re a writer you may have heard the rumours this week about a literary agent stating that you need “40k followers on Instagram and 100k on TikTok” to even be considered by a publisher. This may be true for some (if it is, it’s a sad state of affairs, and rules out a humongous portion of excellent talent out there). But I am proof that this isn’t true for all. I have about 2k followers on Insta, and I had 0 followers on TikTok a few days ago, since I didn’t even have an account! Don’t be disheartened by statements like this. Keep on submitting. And, if you’re worried and feel pressured into starting TikTok because of this agent’s comment, don’t let it stress you out. Like me, you might find it is surprisingly fun. And, if it really isn’t for you, don’t give up on your publishing dream. The right publisher is out there waiting, and doesn’t give a damn about your social media status. All they care about is your talent. As it should be.

Blog Post

From Rejection to Publication

Scrolling back through my old blog posts, I stop at one and check the date. 18th February, 2022. Just over a year ago, now. The post is called “Reigniting the Spark”, and it laments the fact that I have struggled with motivation to write, particularly since finishing The Suffering and entered into the query phase. I’d been submitting queries for months at that point, and was disheartened to say the least.

A snippet from “Reigniting the Spark”

Although I felt bad that I hadn’t been writing anything new, I rationalised that it could be the universe’s way of telling me not to flit from project to project the way I usually did. To really see out the process and focus on getting The Suffering to as many agents and publishers as possible. And, boy, was I trying! As most of you who have gone through the querying phase know, it’s a bleak process. You submit with high hopes, silencing the voice of doubt by convincing yourself that you “have a good feeling about this one!” only for the inevitable rejection to come back a few weeks later.

When Wicked House Publishing opened its doors last year, I was pretty much at the end of my rope with The Suffering. Perhaps it wasn’t as good as I hoped it was. In fact, perhaps it was terrible! A book that nobody would ever want, and—worse—that nobody would ever get to read. I felt as though I must have been completely deluded when I closed my laptop after the final edit and declared with confidence, “I think this is pretty good!”

I remember when I saw the call-out for Wicked House submissions. It was a Sunday, and I was in the middle of a regular bout of burnout that made me stop to consider whether I could be bothered heading to my laptop to make the query attempt. I was feeling quite down-and-out, and more than a little hopeless about the whole thing. But, something made me haul my ass off the couch and spend the afternoon at the kitchen table, preparing my query and making sure my synopsis and opening chapters were as good as they’d ever been. I hit the submit button. By that point, I was way past “I have a good feeling about this one!” and instead prepared myself for rejection.

But it never came. A full manuscript request was sent instead. And, a few months later, an offer of publication.

Now, just over a year from posting a disheartened blog about fighting for motivation, I’m holding The Suffering in my hands. It’s being read around the world, and many of the reviews have been more positive than I could have ever dreamed.

Thank you to my lovely Mum for the champagne in celebration!

It would have been so easy for me to give up on The Suffering after receiving months of rejections. It’s hard, and if you’re experiencing something similar with your manuscript at the moment, I feel for you and send you virtual hugs and strength. Self-belief can only be sustained so long when multiple professionals in the business are telling you they don’t want your book. But here’s the proof that it only takes that one lucky shot. Never stop fighting for it. Haul your ass off the couch and make that submission!

Because one day it will be for the last time. And for all the right reasons.

Blog Post

Why You Should Never Listen to the Doubters

With a week to go until my debut novel, The Suffering, is unleashed into the world, I wanted to tell you a story from when I was about 19 years old. This was at a time when I was feeling a little lost after a turbulent few years in my life, but I knew one thing and one thing only: I was going to be writer. It was the only thing I wanted to do.

I had no aspirations to be a doctor or a teacher. While my classmates were taking language classes so they could bag their dream roles in the tourism industry, perfecting tints and perms in beauty school, spending weekends at cadets to give themselves the right tools for a career in the army, or volunteering in a local lab while they worked through their science credentials, I was shut up in my room scribbling plots and character profiles.

I was close with my then-boyfriend’s mother, who was into new-age practices and spiritual awareness. One Saturday, she took me on a day out to a spiritual convention in Manchester. The day itself was a lot of fun, strolling from stall to stall. I browsed rows of glistening coloured crystals and listened to the whistle of a wand whizzing around the rim of a metal bowl. I was sprayed with various aromatherapy scents and advised which angel I should try and link to (Sandalphon – I even remember that today, for some reason, not that he and I have ever been in touch of course!)

We closed off the day with a psychic reading from a woman I was assured was “amazing” and “always right”. There was no crystal ball or velvet-covered table scattered with tarot cards. There was just a middle-aged, blonde-haired woman, smiling pleasantly as she took my twenty pounds and asked me to sit down opposite her. The reading was pretty generic, I imagine. Vague talk of a man in a military uniform hanging around, and general observations about my personality type. At the end, she asked me what I wanted to do with my life. I enthusiastically told her my dream: I wanted to be a writer.

“A writer?” she said, looking thoughtful for a moment. “No. I just don’t see that for you”.

I thanked her and went on my way but inside I was crushed. Remember, I was only 19 and very impressionable at that time, so when someone told me they could see into the future, I believed them. I remember going home and sitting in the bath crying my eyes out. My dream was pointless. The only thing I wanted to do with my life was never going to happen for me. It was devastating.

The thing is, I love writing. Even though I didn’t think it was in my stars to be a professional writer, I didn’t stop. I couldn’t. Yes, it knocked my confidence. Perhaps things would have moved a little faster if it weren’t for that set-back. I do believe that dashing people’s dreams in that way is cruel and irresponsible. I’m more sceptical now, of course, but I believed her wholeheartedly at the time. Perhaps, like some people often say to justify a mis-fired psychic reading, that was what I really needed to hear in order to make it happen for myself. Maybe the stubborn part of my brain needed a battle of wits. An, “oh, you don’t think I can do it? Well, let me prove you wrong!” Who knows?

All I do know is that in exactly 1 week from now, I’ll be a published author. When people shoot down your goal and make you doubt yourself, always remember that the future isn’t already written. You have the chance to make your dreams come true.

No matter what anybody else says.