News

Pestilent Perils 2 – FLEA, OUT NOW!

Sick of talk of Valentine’s day? I have just the antidote for you. The second short in the Pestilent Perils series is out today! Get FLEA now.

FLEA cover by Ruth Anna Evans

Following an incident at a lab, a detective haunted by his past is tasked with investigating a spate of unusual deaths. Bodies drained of blood are showing up all over town, and the staff who worked at the lab the night of the incident are in hiding. Will police get to the bottom of the mystery in time to save the next intended victim? Or is something unthinkable and unstoppable lurking in the shadows…

Illustrations by artist KP

Praise for FLEA

“MJ Mars drags us into a tale ripped from the X-files in Flea, where a hybrid born of nightmares is loose, and only the truth can stop the leap from secrets to slaughter. But how do you outrun what can jump? Had me gripped from start to finish.”

Rowland Bercy Jr., author of Dr. Parasite and The Mami Wata of Mermentau River

“MJ Mars has established herself as a master of the creature feature, there’s no doubt about that. Weird horror lover? MJ is your gal. In Flea, we take a creepy crawly journey with down-and-out detectives, sinister research facilities, and one hell of a twist. There’s so much more to Flea than you might anticipate. Just like its namesake, this story might be small, but my god is it mighty!”

Sarah Jules, author of You Invited It In and the Tiny Terrible Tales series.

To celebrate the release of FLEA…

Get the first tale in the Pestilent Perils series absolutely FREE from 12th February to 14th February. F*ck flowers – bring on RAT!

Get RAT free now

When Victorian clipper, The Cormorant, sails upon a ghosted prisoner hulk, the captain’s decision to explore the crewless vessel proves fatal. For the hulk isn’t completely abandoned, and the entity that follows them back aboard is seeking vengeance.

Are you kind to animals? If not, don’t set foot on the ghost ship, The Tulketh Swain

Image by artist KP

There will be a third story in the Pestilent Perils series coming later this year. Can you guess what critter will be the star?

Follow me on socials for all the news on my upcoming releases.

News

I Love Monsters.

I love monsters. That’s it, that’s the Tweet (as we used to say before everything went…well, everything went.)

I love monsters, I do, and I always have. From discovering dinosaurs and then Harryhausen movies as a kid, collecting Monster in my Pockets and realising that movies like The Blob and The Thing were giving me way more pleasure tingles than the blockbusters I was supposed to be enjoying on my screen, it became clear to me from a very young age that monsters were my jam.

Books that featured alleged photos of sea serpents, yetis, and other hidden creatures enthralled me, and I spent hours obsessing over them, trying to find something, anything, that would prove it was real or fake. The Patty video gave me actual goosebumps on my arms the first time I saw it, and I’ll never forget how similar the feeling was to that of looking out for Santa on Christmas Eve as a very small kid. There was pure magic in the air every time I saw a monster.

With the introduction of AI (excuse me while I go punch a wall), it makes me sad that kids will never have that feeling. Back in the day, photos of the Loch Ness Monster may have been nothing but a floating tree stump but at least the tree was actually there, in the water, causing a momentary “what if…?” for the viewer. My favourite was the Florida Skunk Ape pics, allegedly capturing the creature lurking among the foliage. The eye shine. The body moving in each shot. The change in the mouth and the very sharp teeth. The clear ape-like fingernail showing through the leaves in the bottom of one of the photos. Is it real? Is it a cardboard cut-out, as some suggested? Is it an elaborate taxidermy attempt? Is it a guy in a suit? One thing’s for sure, it isn’t goddamn AI.

I angrily digress, so I’ll quickly move on to what this post is all about.

If I Die Before I Wake: Tales of Cryptid Chaos

If I Die Before I Wake: Tales of Cryptid Chaos is out now! Calling all monster lovers, have I got the perfect book for you. Volume 10 in the Better off Dead Series (from Sinister Smile Press/Crystal Lake Publishing), this cryptid anthology has a host of talent including Edmund Stone, Dan Franklin, Ross Killey, R.A. Clarke, and more! Oh, I’m in it too, did I mention that? My story, Krakatoa Fall, is about a bullied girl riding a long-awaited volcano-themed rollercoaster on its opening day. The only problem is, her bullies are taking the same ride. And a strange, flying creature seems to have taken an interest in either the coaster, or its riders…

Tales of Cryptid Chaos – out now!

Get it now, and balance the impending onslaught of Christmas with some furry, scaly, delightfully gruesome little monsters.

It’s still Halloween, right??

Speaking of Christmas, I concede that it’s about time to talk about it. I’m releasing my double-handed grip on Halloween and accepting that it’s probably now time to bring in the red and green. In my city we get a big wheel and a tipi that serves mulled wine while you can roast marshmallows on open fires in the middle of the room, which is definitely helping with the festive spirit. Just about. I’m still keeping it suitably creepy, though.

Okay, okay…it’s not Halloween anymore, I get it

Good luck and fare thee well over the coming weeks of Christmas Chaos. And, remember, Cryptid Chaos comes first. Bag your copy today!

Looking for Christmas presents for your horror-loving friends and family? Don’t forget to stuff some stockings with books this Christmas. Your favourite elf under the shelf (me) appreciates it.

News

Creature From the Black Lagoon

“The rumours are true. MJ Mars, the punk rock princess of horror, is back…” Blaine Daigle, author of The Broken Places and The Ashes of August Manor.

Okay, okay, so Blaine’s words related to The Fovea Experiments being released and NOT to the fact that I just disappeared from the face of the earth for a few months, but there will never be a time I’m not ready and willing to use that quote. Can you blame me?? But forgive me.

And please forgive me for being away for so long. The last two years has been a crazy ride (you know it, you’ve been coming along with me) and, for an introverted nerd, it used up more than I knew I was willing to give. I know, “Boo hoo, sob sob, bring out the tiny violin for the girl who got everything she ever wanted.” Trouble is, I have the kind of brain that HATES it when things go well for me. It has no idea how to deal with it.

MJ Mars is back

Stepping away for a while has worked like a charm. I finally got my Dan Aykroyd tattoo (Elwood’s hat has now filled in the gap next to the acorns that always kind of looked like a pair of bollocks dangling from my wrist, so I’m super thrilled I no longer need to worry about that!) Best of all, I got a job in the haunted castle at the top of hill near my house. Yep, THAT castle. The one I’ve mentioned countless times. I even added “somewhere near a haunted castle in Lancaster” to the foreword I wrote for Brad Thomas recently (if you haven’t already, pick up The Black Country Wraiths, it’s awesome.) I had no idea when I wrote that sign-off that I’d end up working the perfect little job there in a couple of months. Life is weird, right??

Anyway, enough of the past. I’m here for the FUTURE, and I am bringing news.

At the start of the year, I was approached by Royal Poff and invited to be a contributor to the Exquisite Corpse III title, Canaries. As if that wasn’t honour enough, I couldn’t believe my eyes when I saw who would be working on the title with me. To mention just a couple here (I’ll make another post shouting out everyone closer to release), Canaries includes Jamie Flanagan, whose work on The Haunting of Bly Manor, Midnight Mass, and The Fall of The House of Usher reminds us all that beautifully written horror in TV is not dead. Judith Sonnet, one of my literary idols, takes the chapter before me and, in the words of Dewey Cox, “How am I supposed to follow that?” She’s outstanding, and I am both terrified and overjoyed to be writing the final chapter to the project.

Canaries, coming soon

Royal is putting together an incredible Kickstarter for the project, which is raising money for the incredible Scares That Care Authorcon, so get the 1st December in your diaries and sign up for some perks!

Personally, I have some exciting things coming in 2026. As well as finishing The Suffering 2, I have some shorts in the works. A novella, The Last Ride, will be coming in spring. Here’s an exclusive look at the cover, made by the wonderful Ruth Anna Evans.

The Last Ride by MJ Mars – coming soon!

A second instalment to my Pestilent Perils series which started this year with RAT will be out soon, possibly in January again as a birthday present to myself, but we shall see! Here’s a sneak peek at the cover for this one, also by Ruth (sorry to Ruth for this one – I know she was itching making this cover up for me!) Any ideas on which pest features in this short?

Can you guess the next star of the Pestilent Perils series?

Shout out to another huge talent in the cover industry, Christy Aldridge at Grim Poppy, who designed the cover for my award-winning collection, We’ve Already Gone Too Far. As you can see, she’s been hard at work for me creating the cover to the upcoming collection, We’ve Already Gone Too Far, Too.

An exclusive peek at We’ve Already Gone Too Far, Too

This book will combine a host of new short and nasty tales with stories that have been published in top anthologies including Broken Brain’s Screams series, Good For Her, KJK Publishing’s The Horror Collection, Bloody Hell, and more. Full cover reveal coming soon to my mailing list subscribers.

I have heaps more news to tell you, including upcoming anthologies, novels, and collabs, but I’ve got to keep some surprises up my sleeve (and I’m due for my shift cleaning at the castle soon. I’ll tell the ghosts you said “Hi.”)

It feels awesome to finally be able to say this, you guys: It’s good to be back.

Blog Post, News

July…It’s Been a Month!

One thing you may not know about me is, I really dislike talking about myself. Especially when things aren’t so great. I’m the type of person who waits until every problem is sorted and then, a couple of weeks later, will mention casually in passing that there was some kind of issue or trauma…”but it’s fixed now, so we never have to discuss it again!” This is just the way I am, much to my loved ones’ despair.

But I am going to be real with you and talk about it this month.

Firstly, the main bit of July news is that The Fovea Experiments is out now! I’ve been absolutely floored by the reviews and its momentum. Thank you to everyone who has read and reviewed this nasty little horror. It means a lot to me, and I appreciate you.

However, if you’re in the UK you may have noticed there are serious problems in getting your hands on the paperback. I can only apologise for this and thank you for your ongoing patience, especially to those of you who pre-ordered it and are wondering where in the hell your book is at. I know Amazon updates are now saying it may reach you sometime between September and January 2026 (good grief, just typing that makes me want to start bawling and, along with my aversion to talking about my problems, I have a serious aversion to crying!) While this is an issue with the current distribution company who is dealing with my publishing house, I can hopefully reassure you that Wicked House is working hard to resolve this issue. If you do have a reading device, the book is available on KU and Kindle in the meantime, if you’re hoping to read it soon.

If you’re waiting for the paperback in the UK, you can still get it on KU and Kindle in the meantime!

I always joke that it wouldn’t be a successful launch if there weren’t a few hitches, but not being able to get the book itself was not on my bingo card for this launch!

To add insult to injury, I managed to break one of my ribs at the end of June. This has been my first broken bone and I have to say: 2/10, would not recommend. I need to keep up with exercise to keep me sane. If any of you have broken a rib before, you know that any form of exercise is not going to happen for a while. Along with exercise, keeping up with the housework has been pretty impossible, and a clean house is another thing I need to keep me on the straight and narrow while other things out of my control are going wrong in my life.

In an unrelated incident, I also needed to have a scan on my arm due to there being a strange, inexplicable lump lurking in my forearm (is that where the paperbacks are hiding??) Although the scan has come back as undetermined subcutaneous fluid of unknown origins (and therefore not the more sinister things my brain often tried to bait me with in the middle of sleepless nights this last few weeks), it’s just been another thing on my mind.

And I am something of a cliche. When I am in my ‘tortured writer’ phases, I reach for the wine. And, when I’m super-stressed, there are nights when one bottle isn’t enough to douse those stress flames. It’s unhealthy and stupid, but sometimes it’s the only thing that will shut off my thoughts enough to be able to just sit with myself and be. Since I already take Citalopram for anxiety and depression, the lovely numbness that comes with an evening of wine is often followed by a couple of days of numb brain…which means no writing for me. Which means more Debbie Downer frustrations and a “fuck it, I may as well drink tonight since I’m not writing!” attitude. Agh, such an annoying cycle that I’m sure many of you can relate to.

I guess I’m writing this to shine a positive light on it all. Yes, it’s been a crappy month with many ups and downs, but I am on the mend. I think breaking the rib has been just what I needed to kick me into better habits in my life. I ordered some new hiking boots and plan to start taking my notebooks to beauty spots on the weekend to spark some creative ideas. Granted, for another couple of weeks they will sit in the cupboard next to my unused swimming kit bag and my unused climbing gear bag, but the intention is there! The frustration of not being physically able to do these things has really shown me that I WANT to be doing them. So, come August, I’m prepared to head back to the climbing wall and the swimming pool in the week, and hit the hills on the weekends.

And, aside from the issues surrounding Fovea’s release, most of which are hopefully being sorted as I type, I wouldn’t trade this for anything. I believe in this book and I know that, despite problems, this launch has been a wonderful success for me. I go into launches with a “have no expectations and you’ll never be disappointed” attitude. My hope was that I’d get an orange #1 category banner (and we still have it – in the Occult Occultism section in the US!) and I was keeping my fingers crossed that it would get to 50 reviews as fast as possible. We are currently on 37, so I may even hit the magic 50 before it’s been out for a month. How awesome is that?? So, like I say. A success, despite everything.

In a couple of weeks, I’ll be healthy again. Hopefully by then The Fovea Experiments paperbacks will be available in the UK so I can share it with many more of you. Perhaps we’ll have hit that magic 50 reviews by the time I pull my hiking boots on and head for the Lake District with my notebook. And I’ll have gone more than two weeks without drinking too much on stressful days! Onwards and upwards (quite literally, when I’m hiking.)

That’s about it for July. Sorry to moan! Normal service will resume shortly. Love to you all.

Blog Post, News

We’ve Already Gone Too Far is Out Now!

Welcome to the world my second book baby!

We’ve Already Gone Too Far is available in paperback and Kindle/KU

It’s crazy to think that this book was just a twinkle in my eye, even when I got back from Scares That Care Authorcon in April. I knew I wanted to create a book of short stories ready for the Books and Brews event, but apart from the two pre-published shorts I wanted to put in the book (In Bocca Al Lupo and Monastery Blood Moon), I had no idea what I might write.

The advice I received was “Start and end strong” and I’m thrilled to say that the first story, Jeff Through the Trees, has been widely received as a firm favourite, and the finishing title, We’ve Already Gone Too Far, seems to be a close second.

That said, each one of the 8 nasty tales has been receiving love from all around the globe, and it has been incredible reading the reviews on Goodreads. Thank you to everyone who has picked up the book so far.

We’ve Already Gone Too Far is available in paperback, Kindle, and KU, and you can grab your copy by clicking the button below.

News

We’ve Already Gone Too Far

After a busy few months, I’m back with a brand new collection and some exciting news!

We’ve Already Gone Too Far is coming soon, with rave reviews coming in from early readers.

“This is chessboard horror. MJ Mars has arranged each story, each piece, into its proper place with sinister precision, daring the reader to make the first move. Narratively, she’s always three steps ahead of you, waiting to unearth fears you didn’t know you had. From urban legends to aliens, cryptids to curses, this author wants to play a game, if you’re up for it.” – Nick Roberts, author of Mean Spirited and The Exorcist’s House.

“After a stellar debut, Mars shows she can sink her teeth into you regardless of the setting with We’ve Already Gone Too Far. I had a blast with this collection, and you will too!” – John Durgin, author of Kosa and The Cursed Among Us.

“MJ Mars’ quirkiness and unusual combination of settings and plot details are both charming and absolutely brilliant. She has a sharp and ingenious sense of humour that most people couldn’t execute in such terrifying, violent, and creepy works.” – Megan Stockton, author of Bluejay and Lovely, Dark & Deep.

We’ve Already Gone Too Far

A father takes his son on a camping trip but isn’t sure who he brings home. When passengers begin to disappear from her flight, a cabin crew member faces the childhood fears she thought she’d long overcome. At his mother’s funeral, a magician contemplates a family curse. Two graduates listen to a retired soldier talking about his participation in a death-defying experiment, and a punk band trying to be polite at a high-brow art installation step up when monsters attack.

These stories and more await you in We’ve Already Gone Too Far, 8 Nasty Little Tales by MJ Mars.

We’re here for a bad time, not a long time.

Coming to Books and Brews?

Be one of the first to bag your copy of the paperback! Coming to Books and Brews on 3rd August, 2024? If so, you will be able to get your hands on the very first copies of We’ve Already Gone Too Far.

After having a blast at Authorcon in April, I can’t wait to see you all back in the US in a few weeks.

All the latest The Suffering news
News

May News

I never thought I’d be saying this so soon after The Suffering being released but…my little shop is officially open! This is mainly due to the incredible folks in the Books of Horror Group who have made requests for signed books to add to their spooky collections. Unfortunately, international postage costs are a little out of hand from the UK right now. But there is a solution for my friends in the US and other countries in the form of a signed bookplate. This is a matte sticker that fits inside the cover of the book, and costs a fraction of the price to post out to you.

Signed bookplates are available in the store now!

If you’d like a signed book or bookplate, you can find the shop here. I’m happy to add any inscription you like. There will be more exciting stock coming in the future, so watch this space!

May has brought with it another huge goal in the form of 200 reviews on Amazon US. This is another milestone I didn’t think I’d be seeing for while (if at all!). Thank you to everyone who has taken the time to read and review the book. Reviews make a huge difference in terms of exposure, and getting the book into the hands of the right people, so they are all welcome and gratefully received. Reviews in the UK are hot on the heels of my US friends also, currently standing at 187, with a 4.3 average. I will also be celebrating when we hit the 200 mark here as well, so lucky me – I get to celebrate twice!

200 reviews in the US! Thank you all

Another moment of excitement was seeing The Suffering on the table at a Barnes & Noble store. It’s incredible to think that people will be browsing the horror section, as I love to do, and might pick up my book and consider adding it to their pile! Unfortunately, we don’t have Barnes & Noble stores here in the UK, and the process of getting books from independent publishers stocked in major stores is tricky. This means until I travel to the US I probably won’t get to see it in “the wild”, so thank you to the people in the US who are sharing these images in the horror groups so I can see them.

The Suffering on the horror table in a Barnes & Noble store

Finally (and this one’s a little cheeky), you may have seen that the fantastic Grady Hendrix broke the news that How to Sell a Haunted House is to be made into a major motion picture with Sam Raimi as producer. Talk about goals! I was gobsmacked to check Amazon US later that same week his amazing news broke and see us sitting side-by-side in the chart. Obviously, Grady is HUGE and the book has done some major heavy lifting in the last couple of months (wow, I just checked and it was released on my birthday – how funny!). But being in the chart lurking around incredible writers like Grady is utterly thrilling.

The Suffering keeping insanely good company in the US charts!

This time last year I was still struggling to get any interest in the book whatsoever so, if you are in the process of querying agents and publishing houses, don’t you dare give up! I almost did. I was so disheartened about the lack of interest in the book I was all set to scrap it and write something new this year and start all over again. Good job I didn’t, right?! Keep pushing for it and perhaps in a year you’ll be seeing your book side-by-side with Grady and others like him, too!

I think that’s all the May news so far. I do have a #vaguepost about something potentially huge coming up, so June News may be just as exciting! I certainly hope so…

Just For Fun

The Suffering Playlist

Here’s a list of songs that I was listening to a lot when I was writing The Suffering. I thought it might be fun to put them in a The Suffering Spotify playlist so you can listen as you read the book.

I’ve added some information about scenes or characters in the book below that I feel the songs relate to, so if you’ve read the book please let me know if you agree!

  1. Coheed and Cambria – The Suffering
  2. Kishi Bashi – This Must Be The Place
  3. Bloc Party – Flux
  4. Boston Manor – I Don’t Like People (& They Don’t Like Me)
  5. The Front Bottoms – Cough it Out
  6. Alkaline Trio – I, Pessimist
  7. Dog is Dead – Talk Through the Night
  8. Billy Talent – Devil in a Midnight Mass
  9. Atreyu – Falling Down
  10. Jimmy Eat World – Firefight
  11. Band of Horses – The Funeral
  12. Billy Idol – Running From the Ghost

Coheed and Cambria – The Suffering

Well, this one is obviously eponymous. When I started writing The Suffering back in 2019, I outlined the scenario of the original gathering in 1876 and the ghosts that appeared. For a while, I couldn’t come up with a title that fit. I knew I wanted it to be something grandiose, that could link both time periods to the Victorian massacre and the ghosts appearing to the students in 2016. Taking a breather one day, I took my dog for a walk in the local orchard with my headphones on. This song came on, and the rest is history!

Kishi Bashi – This Must Be The Place (Naive Melody)

I discovered Kishi Bashi’s version of This Must Be The Place when I was watching an episode of Titans. I loved the original (Talking Heads are the greatest!) but throwing an orchestra into the mix is really something else! I picture Lance listening to this as he cooks in chapter 7. When I (regularly) daydream about the book being made into a series, this song usually plays over the opening credits as the camera moves around the whole house. It gives me chills every time I think of it!

Bloc Party – Flux

I went back and forth over what song Cassie would put on the stereo during the party in chapter 4. I must have changed my mind at least 10 times (especially when I realised I’d picked songs that weren’t actually available in 2016!). I needed something at least a little rocky, since Cassie has a grunge rock taste, but also something that could be danced to at a party. Flux definitely fits the bill!

Boston Manor – I Don’t Like People (and they don’t like me)

I originally thought of Cassie for this song, but it could actually fit Cassie, Pete, Lance, Jonah AND Caleb, at various times in the book! What a contentious little bunch of characters they are! Last summer, I went to Download Festival and had the pleasure of discovering Boston Manor. While Laika is my favourite song of theirs (please check it out – it’s outstanding!), this song has a special place in my heart due to the sentiment and how it fits the characters. Also, Boston Manor are from Blackpool, UK. I lived in Blackpool until I was 6 years old, so I love that shared connection!

The Front Bottoms – Cough it Out

This is Martin’s song. Poor Martin. I absolutely adore this song, and the lyrics really make me feel for Martin when I put him in the singer’s shoes! For me, it really sums up his relationship with Cassie, and its futility. The chorus blows me away every time, and it’s another song I love to stick on my headphones when I’m walking in woods, surrounded by trees. I hope you love it as much as I do.

Alkaline Trio – I, Pessimist

This is a fighting song if ever I heard one. It always gets me pumped up, and it’s one of my all-time favourite songs. There’s a cameo by Tim McIlrath from Rise Against, and him singing with Dan Andriano is an absolute treat. For me, this is Kyle’s song. He’s unsure throughout the book, never knowing if he’s on the right track or if what he’s doing is right. But he sticks at it. Rightly or wrongly, that’s what this song will always convey to me. Go, Kyle!

Dog Is Dead – Talk Through the Night

“Me and my friends we’re gonna talk through the night”. Unsurprisingly, this is the student’s buddy song. It popped into my head whenever they have group talks or close moments where they try to solve the secrets of the house and the ghosts. I love the whole complicated network that comes with a group of university friends who are different in so many ways, but so close in others. This song has that wonderful vibe where everything is in its right place, and you know you’re with people you trust to get you through anything.

Billy Talent – Devil in a Midnight Mass

This is the soundtrack that pops into my head whenever Pile is terrorising Lance! Although he’s Hellfire Club rather than church-based, Pile is such a cocky ghost he needs a good driving song behind his antics. I’m going to finally get to see Billy Talent at the Slam Dunk festival this year and I can’t wait. I’m sure he’ll do this song and, if he does, I’ll be singing along and thinking of Anthony Pile and Lance!

Atreyu – Falling Down

Another of my all-time favourite songs in the world, Falling Down should be played while reading chapter 22, the build up to Pete’s visit to the museum and Connor Rourke’s attack. I love seeing Kyle in my mind heading down the road toward the museum as the verse is playing, then Pete on the precariously slippery walkway just as the epic final chorus kicks in. It’s perfect! And that bassline is the BEST.

Jimmy Eat World – Firefight

This is another song that gives me ‘buddy’ vibes, and I imagine it when they are all gathered at the house for chapter 26 and 27’s showdown preparation. The lyrics “It’s firefight…I won’t run!” are so perfect for the moment when the students are stood outside, knowing that there really is nowhere to go. And that, although they are terrified, they have to face the ghosts.

Band of Horses – The Funeral

This one’s kind of self-explanatory. The atmosphere and build up are so perfect for the dazed and confused moments after the ghost attacks and character deaths, where the students are coming to terms with being surrounded by loss. It’s a fascinating song, and I hear something new every time I listen to it.

Billy Idol – Running from the Ghost

I only discovered this song after the book was finished, but it is absolutely the perfect ‘end credit’ song. I first heard it on the Mark Hoppus After School Radio show, and knew immediately that it would make the best final song of The Suffering. Although Billy is singing about his addiction demons, it’s easy to equate the lyrics to a house full of tormenting ghouls. It also builds to a rip-roaring final chorus that gets me so pumped up. I will definitely be listening to this song when I sit down to write The Suffering 2!

If you’ve enjoyed this playlist, let me know! You can grab your copy of The Suffering on Kindle Unlimited, standard Kindle, and paperback from Amazon UK and Amazon US, Barnes & Noble, and other top retailers. Read along and listen to the music that inspired The Suffering with the Spotify playlist here.

Writing Tips

Promoting Your Writing on TikTok

I’ve known for a while now that there are hundreds of writers out there who swear by TikTok to promote their books and connect with the perfect audience of potential readers. The whole idea of filming myself and coming up with content that people might actually see filled me with abject horror, and I was dreading the moment the time came to actually get out there and start promoting.

Well, that time came last week. The Suffering had just been released and I decided there was no better time to bite the bullet, download the TikTok app, and post my first video.

You guys. I actually LOVE IT!

I never thought I’d ever say that in a million years, but it’s true.

As I say, I’ve only been on there for a week and haven’t yet built any kind of following so I’m hardly an expert. But I wanted to let other authors who are grappling with the idea of starting a TikTok know what my experience has been, and encourage you to give it a go. I’ll also give you a rundown of a few book-themed video ideas to get started.

The Best Things about Promoting on TikTok

  1. It’s free! All you need is your phone. The app has a built-in editing suite that’s extremely easy to work your way around. If you make a mistake you can hit the ‘undo’ key so there’s never any risk when you’re playing around with your first few videos.
  2. You can post about your book all day long if you like. Unlike Twitter and Instagram, the BookTok community is extremely receptive to self-promotion. The great thing about it is you can slant almost all trending videos and sounds to fit your books. So even though you’re regularly discussing your releases, all of your videos can be a little different, keeping your followers interested.
  3. The algorithm automatically targets your ideal readership. TikTok’s algorithm is scarily accurate. When you first start to use it, you’ll be shown generic or popular videos that have been decided based on your initial data. But within a couple of days you should find that most of the videos you see are targeted to match the content you are watching and producing. This means that the same can be said of the people who are shown your video. Your content will be made visible to people who want to see it, and that makes a huge difference in terms of sales.
  4. You can imitate other people’s videos, and it isn’t stealing! In fact, copying trends is encouraged. My friend watches mostly dog content and introduced me to the ‘cheese tax’ song and videos that are doing the rounds at the moment. She made a fantastic version with her own dog (check out Kirsty B’s account @kirsty709 to see it!). You can scroll through the BookTok trend videos, make notes of the ones you like, and come up with your own. This can be as simple as using a funny filter with a reading or writing twist.

That’s all very well and good, but what in the heck are you going to post? Here’s a few ideas to get you started:

Bookish TikTok ideas

  1. Introduce yourself and your book. For your first post, it’s that simple. Tell people who you are, what you write, and what they can expect from your books. Use hashtags such as #booktok, #myfirsttiktok, and multiple tags related to the genre you write so that it finds its way to your reading community.
  2. Flip reveals and page flicks. As you spend time getting to know BookTok, you’ll probably see a lot of these. Simply hold your phone and film either your book’s spine for a few moments, or film yourself slowly flicking through the pages. At the last minute, reveal the cover and record for a few seconds. Then, edit the video and add text that describes your book, characters, or plot. Play around with filters and effects and be sure to add music that is popular in your chosen genre.
  3. Filter fun. There are so many filters readily available on TikTok, you can make hours of content. Consider what may be relatable to a writer or a reader and try and add a bookish slant to the filter you use.
  4. What are you reading? As well as learning about what you’ve written, the BookTok community is also keen to fill their TBR pile with recommendations. There are multiple ways you can present these videos. Pulling a new book from a shopping bag or unpacking a delivered box of shiny new books is always attractive to fellow book hawks! But it can be as simple as putting books in a pile and slowly lifting each one up to reveal the next. Be sure to give a little bit of information about each title, or, if you’ve already read it, an honest review.
  5. Lip Syncs. Okay, I feel your panic. This is a trend that only the bravest attempt, but they can be extremely effective. Search for soundbites that relate to a topic. They might be snippets from a movie, or even lyrics to songs. Practice until you know the words and the timing, then simply record yourself mouthing along. If the thought of introducing yourself is terrifying at the moment, I’m sure this is the last thing on your mind. But you never know, you might find yourself so comfortable with TikTok you’re giving it a whirl in no time!

You don’t have anything to lose (unless you work for an establishment that doesn’t allow TikTok. Seriously guys, check with your workplace before downloading the app if you are in a data-sensitive environment!). Why not give it a try? You can always delete it if you hate it.

I’m brand new to TikTok, so come and follow me as soon as you get set up and I’ll follow you back! You’ll find me @mjmarsauthor.

One last thing, if you’re a writer you may have heard the rumours this week about a literary agent stating that you need “40k followers on Instagram and 100k on TikTok” to even be considered by a publisher. This may be true for some (if it is, it’s a sad state of affairs, and rules out a humongous portion of excellent talent out there). But I am proof that this isn’t true for all. I have about 2k followers on Insta, and I had 0 followers on TikTok a few days ago, since I didn’t even have an account! Don’t be disheartened by statements like this. Keep on submitting. And, if you’re worried and feel pressured into starting TikTok because of this agent’s comment, don’t let it stress you out. Like me, you might find it is surprisingly fun. And, if it really isn’t for you, don’t give up on your publishing dream. The right publisher is out there waiting, and doesn’t give a damn about your social media status. All they care about is your talent. As it should be.

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News

A Hell of A Week

You guys, I did a grown-up thing.

I am now a fully-fledged member of the Horror Writer’s Association as an affiliate writer! It may sound silly, but it really does feel like the most grown-up thing I’ve ever done.

As well as celebrating this monumental happening, The Suffering is now released for pre-order on Kindle. It became the #1 new release in the LGBTQ+ category in Amazon, which made me exceptionally proud. Having a queer lead character wasn’t planned when I first started writing the book but, as my characters seem to have free will, Kyle let me know along the way! In a week of dark controversy in regards to representation and diversity in the horror writing world, it’s great to be able to share this positive news.

The book also did great in the categories of New Release in British Horror Fiction and Ghost Suspense, hitting #5 and #3 respectively. This is mind-blowing to me, and I thank everybody who has made the choice already to pre-order the book.

I’ve also received my first reviews from ARC readers on Goodreads. The first was a 4* review, saying they enjoyed the story and that Cassie was their favourite character. This was so great to hear! It was amazing to have a total stranger react positively, and to name a character that resonated with them. I’m also glad it was Cassie – she’s a badass, and I’m thrilled someone else feels the same way.

The second review was a 3* but the reader helpfully listed the reasons why it wasn’t for her, and I guess my style definitely isn’t what she enjoys! I’m grateful they took the time to explain the reasons why they didn’t love it: it has a 2000’s goofy horror kind of feel (excellent! That’s exactly the style I love!). I feel as though lovers of Thirteen Ghosts, which is the ultimate 2000’s goofy horror, will be more my audience. If you’re looking for a slow-burn, suspenseful chiller, this isn’t the book for you! It’s more of a fast-paced, horror romp. Just the way I like it.

Potentially the most exciting thing of all for me was seeing the book unexpectedly feature in 2 publications. You’ll find it in The Horror Maven‘s Comprehensive List of 2023 Horror Book Releases, and The Line Up‘s 4 Terrifying New Releases from Indie and Small Presses.

It’s been a whirlwind few days, the book having only been on pre-release for less than a week. There is so much happening, and a lot more to come! Thank you to everyone joining me for the ride.